Marketing for Business to Business Selling and today’s Buyer’s Journey - Mark Donnigan Interview Virtual CMO

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

read more


Grappling with today’s B2B Buyer’s Journey is the Secret to Winning in B2B Marketing - Mark Donnigan Interview Virtual CMO

By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's busy company world, B2B business are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the unique di

read more